By Dario Quaranta Neropop
Appropriating the work of others, whether it’s an image, text or a song, to then remix, change, and transform it is something almost everyone has done. After all, in a hyper-technological society such as ours, it’s hard not to.
But what happens when artists and other professional creatives use these types of methods to bring original work to life?
As paradoxical as it may seem (if you’re creative, why copy others?), recycling and upcycling materials from any number of sources with the scope of creating something new is and has been one of the most popular techniques among the artists and creatives of yesterday and today, professional and otherwise.
In this e-book, I describe this phenomenon, which I’ve dubbed “copy-paste creativity,” starting from its historical origins (the avant-garde art movements of the early 20th century) up to its contemporary versions, with trends and labels of varying genres and tone: new media art, Post-Internet, remix culture, appropriation, postproduction, etc.
In the final part of the book, I summarize how the arrival of the internet and advanced modern technology have been a springboard to the emergence of new creative figures called creators, part Naïf and part outsider artists, who are gradually gaining visibility in the upper echelons of the fine art world.
This e-book, which follows web copywriting best practices, is brimming with images that accompany 23 chapters that are easy to navigate thanks to the presence of a hypertext table of contents.
- The Bauhaus
- Nouveau Réalisme
- Pop Art
- Xerox Art
- Conceptual art
- Net art, new media art and Post-Internet
- Remix culture
- No-copy creativity
- Copy-paste creativity
- Closing the circle
- Summary – Web 3.0